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Kapitał Wiedzy
Online marketing for local businesses

Online marketing for local businesses

Local advertising that brings phone calls, not just likes

Many entrepreneurs from Radom and the surrounding area pay monthly invoices of around 850 PLN or 1,100 PLN for so-called profile management, which doesn't generate a single real order. We take a different approach. We focus on making your company visible on Google Maps exactly when a neighbor from the housing estate types in a specific need, such as boiler repair or an accounting office. It's not magic, just keeping an eye on correct data and regularly adding authentic photos of your projects, which we do on your behalf. Without unnecessary fluff about reach, we focus on phone calls.

In 2023, we worked with a small car workshop on Kielecka Street. Before we started, their Google business profile generated an average of 4 direction requests per month. After cleaning up reviews and setting up a local campaign for 45 PLN a day, the number of requests rose to 14-16 per week. We don't promise you'll flood the whole country with your products because we know that for a local craftsman, what matters is the customer within a 15-20 kilometer radius of Radom. We count concrete profits, so we direct every zloty of the advertising budget to people who can physically reach you.

We teach our clients how to look at statistics themselves. You don't need a computer science degree to understand the simple report we send every second Tuesday of the month. We show clearly there: we spent 340 PLN on Facebook, thanks to which 12 people clicked the call button. If we see an ad isn't performing, we turn it off after 3 days instead of waiting a month and wasting your money. Proven in the realities of Radom — here, specifics matter, not stories about building brand awareness.

Our 3-person team also ensures that your website doesn't scare off customers. Often, a small fix is enough: enlarging the phone number at the top of the page or shortening image loading time from 7 seconds to 1.4 seconds. Such technical details mean that a person looking for a service on their phone won't run to the competition just because your site was lagging. A business for years, not for a moment, requires solid technical foundations, which we build without unnecessarily complicating simple things.

Perhaps you've already had bad experiences with agencies from Warsaw that promised the moon and then stopped answering the phone. We are local, at 7 Chrobrego St. You can drop by, sit down, and see on the monitor screen exactly what we're doing with your campaigns. If your current advertising costs you more than you earn from the margin of acquired customers, it means it needs to be remodeled immediately. Receive an analysis of your advertisement in 48h and find out where your money is leaking.